The Ecommerce Founder’s Content Manual

5 Mistakes That Sabotage Brands (and How to Fix Them)

A free, 5-day email course on creating founder-led content that attracts retailers, investors, partners, and top talent

Created by Dominic Vaiana

Over the last decade, I've helped shape the online voice of founders who've:

  • Built nine-figure ecommerce brands

  • Raised capital from investors like Will Smith

  • Landed nationwide retail with Walmart and Target

  • Tripled their audience size

Here’s What You’ll Learn Over the Next Five Days:

Mistake 1: Treating LinkedIn Like an Afterthought

Why so many ecommerce founders ignore one of the few places customers, retailers, investors, employees, and partners all spend time.

Mistake 2: Treating Every Post Like a Product Launch

Why constantly promoting your products trains people to scroll past your content.

Mistake 3: Letting AI Become Your Ghostwriter

Why generating thirty posts in five minutes almost always produces slop nobody remembers.

Mistake 4: Copying What Other Founders Are Posting

Why chasing viral formats and mimicking successful founders usually makes your content forgettable.

Mistake 5: Hiring the Wrong Ghostwriter

Why writing ability isn't enough and what separates a content writer from an ROI-focused thought partner.

Is This Right for Me?

This course was built for ecommerce founders who want to become the face of their brand.

It's a good fit if:

✓ You've built a great ecommerce business, but your personal brand hasn't kept pace.

✓ You know you should post more consistently, but writing always gets pushed behind everything else on your to-do list.

✓ Your LinkedIn feed feels like an endless stream of AI-generated leadership advice, and you don't want to contribute to the noise.

✓ You're tired of generic content frameworks and want to build a point of view that's rooted in what actually happens inside your business.

✓ You've considered hiring a ghostwriter but worry the end result won’t sound anything like you.

✓ You want customers, retailers, investors, future employees, podcasts, and industry peers to know the person behind the company.